Why You’re Stuck at 80% — And How to Break Through
But the deals stall. The objections pile up. And that 20% gap? It’s costing you 5–6 figures..
The Real Problem Isn’t Effort — It’s Execution
They fail because they’re relying on outdated scripts, surface-level discovery, and "nice guy" objections handling.
This guide breaks down:
Why most discovery calls are designed to fail — and what to ask instead
The objection response framework that keeps you in control
The real reason your deals go dark after demo day — and how to fix it
How to create urgency without being pushy or desperate
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Use this every time. Simple. Repeatable. Effective.
• Acknowledge: “Totally understand.”
• Isolate: “Is it just the budget, or something else?”
• Reframe: “Let me ask — what’s the cost of doing nothing?”
• Loop: Back to pain → back to value → reclose.
When you get surface-level brush-offs like:
• “I need to think about it.”
• “Send me some info.”
• “Now’s not the right time.”
PRO TIP: Use this line:
“Are you 100% confident in what we’ve walked through?”
“Typically when I hear that, it’s because of one of three things. Which is it for you?”