Build Confidence. Not Pressure.
Sales is hard when you’re guessing.
The Pendulum Process gives you the mindset, scripts, and coaching to finally close with confidence
Professionalism
In a world of tech bros, and hoodies. At Pendulum we believe you can never be overdressed.
Persistence
80% of sales are made on the 5th follow-up. Most reps give up after one attempt.
Preparation
Spending 5 minutes preparing for every meeting will instantly put you head and shoulders above the competition
Passion
Sales is the transfer of confidence. The more passionate and prepared you are the confident you will come across.
SELL MORE with an Ai Sales Coach.
Our Ai Software integrates with the major CRM's
The Pendulum Process
Most sales reps swing too far, chase too hard, or play it too safe.
Pendulum teaches you how to lead the conversation, not force it.
Our Vision
Pendulum Sales Training exists to help reps earn life-changing income and live with purpose.
We believe when you become a better salesperson, you become a better provider, leader, and contributor to your community.
Our mission? Empower 100,000 sales professionals to grow in discipline, purpose, and performance.
We don’t just train closers. We build leaders.
Training that works!
AI That Listens, Scores, and Coaches
So You Don’t Have To.
Our AI identifies missed questions, tone issues, and buying signals, then gives personalized feedback to each rep after every appointment.
Owners see exactly where deals fall apart and how to fix them without riding along or listening to hours of recordings.
Takes notes for your sales reps
Analyzes the call
Identifies if your rep followed the process
Gives positive reinforcing coaching
Allows them to role play specific situations
Meet the Founder
David Reed
I started as a hungry SDR , and struggled to close.
I’ve been ghosted, stalled, and passed up.
Then I built a system, led teams to $16M ARR, and coached 100+ reps to six-figure results.
My background:
VP of Sales at Surefire Local ($16M ARR)
Director of Sales at SalesIntel
VP of Revenue at Sales Transformation Group
Now, I coach ambitious sales professionals to unlock their income and build a legacy that lasts.
Tagline: Build confidence. Not pressure.
USE THESE BOOKS TO SAVE 10 YEARS OF MY MISTAKES
YOU CAN DO IT
Ready to Go Beyond Free?
Custom Scripts
For reps who want a proven message
Conversational AI
Virtual Ride-alongs
Sales Lab
Live Feedback. Real Growth.
1:1 Coaching
Private Mentorship for Closers
Team Training
Build a Sales System That Scales
YOU CAN DO IT
Ready to Go Beyond Free?
Custom Scripts
For reps who want a proven message
Pro Courses
SDR, AE, and Leadership Training
Sales Lab
Live Feedback. Real Growth.
1:1 Coaching
Private Mentorship for Closers
Team Training
Build a Sales System That Scales
YOU CAN DO IT
Real Reps. Real Wins.
Step 1: Buyer Psychology
Pain is your biggest motivator.
People are 2X as motivated to avoid loss than to pursue gain.
Sales conversations framed around avoiding pain close 30% higher than conversations framed around gaining a benefit.
Before a buyer moves, there must be a trigger event a recent change or disruption that makes the pain urgent.
No trigger = no change.
Build a Pack. Close More.
The sales performance app for roofing, HVAC, and home services - built by people who've actually run sales floors and knocked doors. We're rolling out to a limited group of trade teams this summer. Get on the waitlist before the doors close.
Know your numbers.
Own the day.
Open the app. See your MTD revenue, deals, close rate, and show rate in one glance. Log today's wins in 30 seconds. Build a streak you don't want to break. Beat your last best.
- See your MTD revenue, deals, close rate, and show rate the second you open the app
- Log today's wins in 30 seconds - calls, doors, appts, deals, revenue
- Build a daily logging streak. Don't break the chain.
- Get notified the moment you hit a new personal record - confetti and all
- Compete on the live leaderboard against your pack
Run the business.
Not the spreadsheet.
Pack Health surfaces the rep who's about to break a record and the one quietly dropping the ball. Bottleneck alerts call out the exact funnel stage costing you revenue. Real activity, not guesses.
- Pack Health view shows where your team stands against monthly goals
- Bottleneck alerts surface the exact issue costing you revenue (low show rate, missed confirmations, fading close rate)
- Pipeline pacing engine projects end-of-month numbers from real activity
- Set rep-level quotas and see who's on pace, behind, or crushing it
- 8-week conversion trend charts - calls->booked, show rate, close rate
The whole sales floor,
in your pocket.
Founder pricing.
Forever.
The first 100 teams off the waitlist get rates we'll never offer again - plus white-glove onboarding from our coaches.
$0 Setup, 12 mo. Lock-In
No setup fees. No onboarding fees. Founder pricing locked in for a full year, no matter how the public price moves after launch.
30-Min Coaching Call
One-on-one onboarding session with a Pendulum coach who's actually closed in the trades. We map your funnel, set quotas, and tune the pacing engine to your floor.
First-Look at New Features
Everything we ship lands first on the waitlist cohort. Influence the roadmap. Get early access to coaching content, books, and battle-tested scripts.
Built by sales leaders
who've actually done it.
Every feature in Pulse came from a real problem on a real sales floor - not a product roadmap. If you sell roofs, AC units, windows, solar, water systems, or anything in-home - this app speaks your language.
Get on the waitlist.
Run a tighter pack.
Drop your email and we'll reach out within 24 hours with your founder-pricing quote and onboarding slot. We'll also email you the moment Pulse goes live in the App Store.
No spam. No demos. We'll be in touch within 24 hours.
See our privacy policy.
Join the Waitlist
