Build a system that
coaches your reps for you.
Pendulum pairs a proven sales system with AI that scores every call and coaches every rep, so your whole team improves without you riding along on all of them.
Built for the teams that live and die by activity
See the system in action.
AI scores the appointment against your process, then Pulse shows the whole sales team in real time. Two products, one system.
Everything a sales team needs to close more.
Software and coaching, working as one. Tools give you data, and data doesn’t coach anyone.
Appointment Intelligence
Your AI sales coach on every appointment. It listens, scores the call against your process, and coaches each rep.
- Live call capture and transcription
- Personalized coaching after every call
- Role-play any objection on demand
Custom Sales Process & Playbook
A sales process built for your business, documented into a playbook every rep can run, with the messaging that closes.
- Process mapped to your funnel
- Discovery and objection scripts
- A living playbook your team runs
Pendulum Pulse
The real-time scoreboard your CRM doesn’t have. Revenue, pipeline, and pacing for the whole team, on every phone.
- Live leaderboard and contests
- Bottleneck detection by stage
- Forecast you can defend to ownership
Weekly Training & Coaching
The human system behind the AI. Live Sales Performance Labs and mentorship from a leader who has done it.
- Live Sales Performance Labs
- 1:1 and team mentorship
- Accountability that sticks
The sales leader
behind the system.
David isn’t another “guru.” He started as a hungry SDR who couldn’t close, got ghosted, stalled, and passed up. Then he built a system, led teams to $16M ARR, and coached 100+ reps to six-figure results.
He spent close to a hundred hours building Excel forecasts that broke, so he built the thing he always wished he had: software that coaches every rep and shows the whole sales team in real time.
Your sales team runs tighter with Pendulum.
“David is the real deal when it comes to sales training. His approach blends more than a decade of experience with structured systems, AI integration, accountability, and personalized coaching. As a salesperson, I’ve seen my closing rate increase from 13% to over 35% in under 60 days working with him.”
“David’s AI sales coaching is next-level. It uses real customer interactions and gives current, customized coaching tailored to each rep’s needs, with feedback that stays positive and encouraging. The guys are seeing clear, measurable improvements, and it has freed us up from having to do as many ride-alongs. Well worth the investment.”
“Working with David Reed has been one of the most impactful decisions I’ve made for my sales career. Since working with him I’ve closed more deals in a short period than I had in months prior, and I’ve booked 4x the meetings compared to this time last year. His feedback isn’t generic. It’s specific, actionable, and hits immediately.”
“I reported to David and what set him apart was his collaborative coaching style. He worked side by side with me to build strategy and win key deals. That partnership helped me become the first rep in company history to surpass $900K in annual revenue, and then cross $1M the following year.”
“Our training instructor David is extremely knowledgeable and professional. His hands-on approach and attention to detail really set him apart. You can tell he genuinely cares about making sure everyone succeeds. Highly recommend his training to anyone looking to improve their skills.”
“Direct, no-fluff coaching that produces real, measurable results fast. David doesn’t just coach you on what to say, he helps you understand why, which makes the growth stick. If you’re a rep or sales leader looking for a coach who will challenge you and hold you accountable, David is the real deal.”
One price. The whole team.
No complicated tiers. Pay for your sellers, and leadership rides along free.
- Every feature included, no upsells
- iOS and Android plus a live web dashboard
- Unlimited contests, leaderboards, and wins
- Real-time forecasting and pacing
- No CRM or integration required
Set a record year in 2026.
See Appointment Intelligence and Pulse on your own numbers. Book a 15-minute call and we’ll show you exactly how it works for your team.