David Reed brings over a decade of sales leadership in home services and B2B SaaS. He personally sold over $10 million, grew a company to $16 million a year leading a team of 16 reps, and his teams have closed over $50 million in revenue across three companies he led to eight figures. He is a nationally recognized speaker with more than 200 hours on stage.
Free Playbook
The In-Home Pendulum Playbook.
The exact in-home process our reps use to create urgency, uncover real pain, and close the deal on the first visit. A guide to selling in the home, step by step.
- ✓The full 8-chapter in-home sales process, from the driveway to the signature
- ✓Word-for-word scripts to frame the call and stay in control
- ✓The pain, urgency, and objection-handling frameworks that close
Free · Instant Download
What's inside
Eight chapters, one system.
Everything that happens on a winning in-home appointment, broken into a process any rep can run.
1
Pre-Home Appointment Process
2
Setting the Agenda & Framing the Call
3
Identifying Pain & Uncovering Urgency
4
The Consequences of Inaction
5
Unveil Your Solution
6
Price Anchor & Confirming Alignment
7
Removing Objections Before They Surface
8
Closing & Next Steps
What you'll learn
Close more on the first visit.
Create real urgency
Find the trigger event, quantify the cost of inaction, and make the pain impossible to ignore.
Frame and control the call
Set the agenda from the first knock so the appointment runs your way, not the prospect's.
Anchor price and close
Present the monthly budget, handle objections before they surface, and move with an assumptive close.
Backed by the numbers
A next step scheduled closes 45% more.
Deals with a clear next step booked before the end of the call are 45% more likely to close, according to HubSpot. Home improvement teams that present a monthly budget plan see close rates climb 18 to 40%.
Field-tested
Reps who run it, win with it.
“David did so much for me and my team. From implementing processes to helping us recruit. Definitely recommend to any startup or well established business.”
Luke Davis
Five Star Epoxy
“I have used this closing strategy for years. It has made me tens of thousands in commission over the years. Follow the principles and it will pay off.”
Stephen Horneman
Sales Professional
“I used the monthly budget option and closed a $2,000 upsell, doubling my order.”
Victor Munoz
Home Services Rep
Who wrote it
From a leader who has done it.
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