WHO WE ARE
About Us
mEET THE FOUNDER
What Makes Pendulum Different
Most sales training focuses on hype, pressure, and personality.
David’s Beliefs:
Sales is the most powerful form of leadership.
Your income is tied to your discipline, not your charm.
You don’t need to be aggressive. You need to be in control.
Every rep has a ceiling, until they find a process that fits.
David teaches:
Emotional control over hype
Clarity and conviction over cleverness
Intentional questioning over pushy pitching, and discipline through intentional questioning
Meet the Founder
David Reed
From Craigslist to Cold Calling, to Closer, to Speaker, to Coaching Closers Nationwide
David Reed is the Founder and CEO of Pendulum Sales Training, and one of the few sales coaches who’s been in the trenches and led from the front.
His sales journey started unconventionally: answering a Craigslist ad for a digital marketing company. He had no training, no sales background, and no clue what he was doing, just persistence and personality. And while that got him in the door, it wasn’t enough to break through.
Everything changed at 27, when David committed to mastering the craft of sales.
“That’s when everything shifted. I went from $50K to $90K to $120K, then $130K, and eventually passed $200K+. Learning sales the right way changed my entire life.”
And here’s the truth: that kind of income growth isn’t just possible for me, it’s available to anyone who has the right structure, process, and coach. That’s why I spent the next decade building my reputation, refining my method, and pouring everything I learned into what would become the Pendulum Process.
Over the next decade, David built a reputation as a disciplined, question-driven closer who turned underperforming teams into revenue engines:
Started as employee #3 and first sales hire at Surefire Local, scaling the company to $16M in recurring revenue
Built outbound sales strategy from scratch at SalesIntel, a B2B data company
Became VP of Revenue at Sales Transformation Group, helping trade-based businesses scale their sales ops and coaching owners to millions in revenue growth
Along the way, he developed and refined the Pendulum Process — a repeatable sales framework built on emotional control, strategic questioning, and leading without pressure.
Connect with David
Want to learn the Pendulum Process or invite David to speak, consult, or train your team?
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