From Craigslist to Cold Calling, to Closer, to Speaker, to Coaching Closers Nationwide

David Reed is the Founder and CEO of Pendulum Sales Training — and one of the few sales coaches who’s been in the trenches and led from the front.

His sales journey started unconventionally: answering a Craigslist ad for a digital marketing company. He had no training, no sales background, and no clue what he was doing — just persistence and personality. And while that got him in the door, it wasn’t enough to break through.

Everything changed at 27, when David committed to mastering the craft of sales.

“That’s when everything shifted. I went from $50K to $90K to $120K, then $130K, and eventually passed $200K+. Learning sales the right way changed my entire life.”

And here’s the truth: that kind of income growth isn’t just possible for me — it’s available to anyone who has the right structure, process, and coach. That’s why I spent the next decade building my reputation, refining my method, and pouring everything I learned into what would become the Pendulum Process.