WHO WE ARE
About Us
mEET THE FOUNDER
What Makes Pendulum Different
Most sales training focuses on hype, pressure, and personality.
David’s Beliefs:
Sales is the most powerful form of leadership.
Your income is tied to your discipline, not your charm.
You don’t need to be aggressive. You need to be in control.
Every rep has a ceiling, until they find a process that fits.
David teaches:
Emotional control over hype
Clarity and conviction over cleverness
Intentional questioning over pushy pitching, and discipline through intentional questioning
Meet the Founder
David Reed
From Craigslist to Cold Calling, to Closer, to Speaker, to Coaching Closers Nationwide
David Reed is the Founder and CEO of Pendulum Sales Training, and one of the few sales coaches who’s been in the trenches and led from the front.
His sales journey started unconventionally: answering a Craigslist ad for a digital marketing company. He had no training, no sales background, and no clue what he was doing, just persistence and personality. And while that got him in the door, it wasn’t enough to break through.
Everything changed at 27, when David committed to mastering the craft of sales.
“That’s when everything shifted. I went from $50K to $90K to $120K, then $130K, and eventually passed $200K+. Learning sales the right way changed my entire life.”
And here’s the truth: that kind of income growth isn’t just possible for me, it’s available to anyone who has the right structure, process, and coach. That’s why I spent the next decade building my reputation, refining my method, and pouring everything I learned into what would become the Pendulum Process.
Over the next decade, David built a reputation as a disciplined, question-driven closer who turned underperforming teams into revenue engines:
Started as employee #3 and first sales hire at Surefire Local, scaling the company to $16M in recurring revenue
Built outbound sales strategy from scratch at SalesIntel, a B2B data company
Became VP of Revenue at Sales Transformation Group, helping trade-based businesses scale their sales ops and coaching owners to millions in revenue growth
Along the way, he developed and refined the Pendulum Process — a repeatable sales framework built on emotional control, strategic questioning, and leading without pressure.
Connect with David
Want to learn the Pendulum Process or invite David to speak, consult, or train your team?
Follow David on Instagram
Build a Pack. Close More.
The sales performance app for roofing, HVAC, and home services - built by people who've actually run sales floors and knocked doors. We're rolling out to a limited group of trade teams this summer. Get on the waitlist before the doors close.
Know your numbers.
Own the day.
Open the app. See your MTD revenue, deals, close rate, and show rate in one glance. Log today's wins in 30 seconds. Build a streak you don't want to break. Beat your last best.
- See your MTD revenue, deals, close rate, and show rate the second you open the app
- Log today's wins in 30 seconds - calls, doors, appts, deals, revenue
- Build a daily logging streak. Don't break the chain.
- Get notified the moment you hit a new personal record - confetti and all
- Compete on the live leaderboard against your pack
Run the business.
Not the spreadsheet.
Pack Health surfaces the rep who's about to break a record and the one quietly dropping the ball. Bottleneck alerts call out the exact funnel stage costing you revenue. Real activity, not guesses.
- Pack Health view shows where your team stands against monthly goals
- Bottleneck alerts surface the exact issue costing you revenue (low show rate, missed confirmations, fading close rate)
- Pipeline pacing engine projects end-of-month numbers from real activity
- Set rep-level quotas and see who's on pace, behind, or crushing it
- 8-week conversion trend charts - calls->booked, show rate, close rate
The whole sales floor,
in your pocket.
Founder pricing.
Forever.
The first 100 teams off the waitlist get rates we'll never offer again - plus white-glove onboarding from our coaches.
$0 Setup, 12 mo. Lock-In
No setup fees. No onboarding fees. Founder pricing locked in for a full year, no matter how the public price moves after launch.
30-Min Coaching Call
One-on-one onboarding session with a Pendulum coach who's actually closed in the trades. We map your funnel, set quotas, and tune the pacing engine to your floor.
First-Look at New Features
Everything we ship lands first on the waitlist cohort. Influence the roadmap. Get early access to coaching content, books, and battle-tested scripts.
Built by sales leaders
who've actually done it.
Every feature in Pulse came from a real problem on a real sales floor - not a product roadmap. If you sell roofs, AC units, windows, solar, water systems, or anything in-home - this app speaks your language.
Get on the waitlist.
Run a tighter pack.
Drop your email and we'll reach out within 24 hours with your founder-pricing quote and onboarding slot. We'll also email you the moment Pulse goes live in the App Store.
No spam. No demos. We'll be in touch within 24 hours.
See our privacy policy.
Join the Waitlist
