Been ghosted by a prospect who “liked the demo”?
Struggled to know what pain actually matters?
Been bullied by a prospect to disclose pricing or pitch too early?
Hit awkward silences once your script runs out?
Had deals die — and no idea why?
Had good calls that don’t convert?
Seen buyers show up… then vanish?
Gotten vague answers and didn’t know how to get them to open up?
Wondered when to present (or if you even should)?
Heard “I need to think about it” and didn’t know what to say?
Get real buying signals instead of ghosted after the demo
Pinpoint the exact pain that moves deals forward
Stay in control — no more premature pricing traps or pressure to pitch early
Flow through the call with confidence (no more dead air)
Spot deal-killers early and fix them before they sabotage the sale
Turn every “good call” into clear next steps
Qualify the right buyers — and know when to walk away
Get prospects to open up and
tell you
what’s really going on
Know exactly when to transition from discovery to presentation
Handle “I need to think about it” with clarity, not confusion
You get shut down in the first 10 seconds — before you even finish your opener.
Prospects say “Not interested” and hang up… and you have no idea why.
You freeze when someone actually answers the phone.
You don’t sound confident — you sound like you’re reading.
You push too hard and get resistance in return.
You never know what to say when they object — so the call dies.
The exact cold call opener David used to go from SDR to VP
Word-for-word talk track for getting past gatekeepers
Objection responses that keep the conversation alive
Closing phrases that lead to real next steps
Built using the Pendulum Process — pressure-free and pain-first
SDRs who want to book more meetings
AEs who need to build their own pipeline
Reps who freeze when the phone gets picked up
Anyone tired of hearing “Not interested” on repea