Build Confidence. Not Pressure.
Sales is hard when you’re guessing.
The Pendulum Process gives you the mindset, scripts, and coaching to finally close with confidence
Professionalism
In a world of tech bros, and hoodies. At Pendulum we believe you can never be overdressed.
Persistence
80% of sales are made on the 5th follow-up. Most reps give up after one attempt.
Preparation
Spending 5 minutes preparing for every meeting will instantly put you head and shoulders above the competition
Passion
Sales is the transfer of confidence. The more passionate and prepared you are the confident you will come across.
How Can I help You
The Pendulum Process
Most sales reps swing too far. They chase too hard or play it too safe.
Pendulum teaches you how to lead the conversation — not control it.
Our Vision
Pendulum Sales Training exists to help reps earn life-changing income and live with purpose.
We believe when you become a better salesperson, you become a better provider, leader, and contributor to your community.
Our mission? Empower 100,000 sales professionals to grow in discipline, purpose, and performance.
We don’t just train closers. We build leaders.
Training that works!
Free Tools Built to Help You Close More Deals
If you’re not hitting your number, it’s probably not your effort — it’s your process. Download any of these resources and fix the gap in your calls today.
Cold Call Script
Discovery Mistakes eBook
Objection Handling Guide
Qualifying Questions Guide
Free Mini Course
Meet the Founder
David Reed
I started as a hungry SDR — and struggled to close.
I’ve been ghosted, stalled, and passed up.
Then I built a system, led teams to $16M ARR, and coached 1,000+ reps to six-figure results.
My background:
VP of Sales at Surefire Local ($16M ARR)
Director of Outbound Strategy at SalesIntel
VP of Revenue at Sales Transformation Group
Now? I coach ambitious sales professionals to unlock their income and build a legacy that lasts.
Tagline: Build confidence. Not pressure.
USE THESE BOOKS TO SAVE 10 YEARS OF MY MISTAKES
YOU CAN DO IT
Ready to Go Beyond Free?
Custom Scripts
For reps who want a proven message
Pro Courses
SDR, AE, and Leadership Training
Sales Lab
Live Feedback. Real Growth.
1:1 Coaching
Private Mentorship for Closers
Team Training
Build a Sales System That Scales
YOU CAN DO IT
Ready to Go Beyond Free?
Custom Scripts
For reps who want a proven message
Pro Courses
SDR, AE, and Leadership Training
Sales Lab
Live Feedback. Real Growth.
1:1 Coaching
Private Mentorship for Closers
Team Training
Build a Sales System That Scales
YOU CAN DO IT
Real Reps. Real Wins.
Promoted to AE in 3 months.
Broke 100K for the first time.
I finally know what to say and how to say it
Step 1: Buyer Psychology
Pain is the real driver not dreams, not features.
People are 2X as motivated to avoid loss than to pursue gain.
Sales conversations framed around avoiding pain close 30% higher than conversations framed around gaining a benefit.
Before a buyer moves, there must be a trigger event a recent change or disruption that makes the pain urgent.
No trigger = no change.
